Home / Events

Alternative Gift Fair

This year, instead of getting caught up in the usual holiday madness, why not think about giving in a whole new way, at the Paramount’s Alternative Gift Fair? The idea behind the Alternative Gift Fair is that you do your Black Friday shopping with us at The Paramount’s own version of a pop-up holiday “Mall”. The “vendors” are all members of central Virginia’s beloved nonprofit community. Shoppers can visit from booth to booth and learn about the thirty or so organizations dedicated to energy, poverty, animal rescue, nature, the arts, education, seniors, innovation,  technology, and more. Shoppers can then support the non-profits’ missions by giving gifts in the names of their nearest and dearest.

At last year’s very first Alternative Gift Fair, shoppers brought in their entire gift lists and were able to complete them, truly one-stop and stress-free, with one swipe of the credit card. Each went off on his or her way with nothing more to handle than a tidy handful of beautiful gift cards and envelopes, ready to tuck into a stocking, drop in the mail, or leave under the tree. The Alternative Gift Fair, generously sponsored by Virginia National Bank,  Jack and Wendy Brown and Victor Millner happens Black Friday, November 29th, at The Paramount Theater, from noon until 7 pm, to coincide with the tree lighting on the mall and the Paramount’s presentation of Junie B. Jones in Jingle Bells, Batman Smells that evening. 

Please direct all immediate inquiries to Perry Payne Millner: perrypayne@theparamount.net


  • Blue Ridge Area Food Bank
  • Building Bridges Charlottesville
  • Building Goodness Foundation
  • Carson Raymond Foundation
  • Charlottesville-Albemarle Rescue Squad
  • Habitat For Humanity of Greater Charlottesville
  • Literacy Volunteers of Albemarle/Charlottesville
  • Loaves and Fishes Food Pantry
  • Meals on Wheels
  • Piedmont Council of the Arts
  • Ring Dog Rescue
  • Service Dogs of Virginia


  • Alliance for Interfaith Ministries
  • Alzheimer’s Association
  • The Arc of The Piedmont
  • Charlottesville Free Clinic
  • The Helen Project International
  • Hope Community Center
  • Jefferson Area Board for Aging (JABA)
  • Jefferson Area Children’s Health Improvement Program (CHiP)
  • Lighthouse Studio
  • Madison House
  • North Branch School
  • Park School
  • Region Ten Community Services
  • Rockfish Wildlife Sanctuary
  • Virginia Organizing


Sponsored By:

Virginia National Bank








Jack and Wendy Brown

Victor Millner, CLU, ChFC a member of Northwestern Mutual Financial Network

Northwestern Mutual Logo


The Paramount Theater is proud to join forces with community leaders to bring high quality performing arts to our community.

Thank you to our Marquee Producers Club Sponsor!

Thank you to our Producers Club Sponsors!
Bank of America Natural Retreats Pepsi-Cola Central Virginia Ting
» «


  • Student Rush Persons with a valid student ID or proof of enrollment are eligible to purchase remaining tickets to all Paramount Presents performances at a 50% discount at the Box Office 45 minutes prior to show time.
  • Youth/Child Tickets Youth/Child tickets are for patrons ages 12 and younger. All children must have a ticket (no "babes in arms").
  • Group Sales Groups of 20 or more attending Paramount performances receive a 10% discount on the price of tickets (not valid for all shows). The complete order for a group should be placed at one time. Please contact the Box Office at 434.979.1333 for more information.

Support for the Arts

Thank you to The National Endowment for the Arts and the Virginia Commission for the Arts for their generous support of The Paramount Theater.

National Endowment for the Arts color logoVirginia Commission for the Arts color logo

Private Events

Contact Us

Box Office:

Hours: Monday - Friday, 10am - 2pm
Phone: 434.979.1333

Will Call window opens 2 hours before an event and 1 hour before movies/broadcasts.

Administrative Office:

Hours: Monday - Friday, 8:30am - 5pm
Phone: 434.979.1922
Email: info@theparamount.net