PARAMOUNT ONLINE STORE
From your reserved parking the night of your event to your own Paramount gear, let us help you capture the magic of The Paramount Theater.
BE A LIGHT BUTTON
Three-inch battery-powered light-up button. All proceeds benefit The Paramount Theater’s Relief COVID Campaign. Buttons are available online, in the Box Office, or at a Community Campaign Partner location.
• Supporting the nonprofit Paramount Theater
• Free Small Popcorn for Button wearers at all Paramount events through January 24, 2021
• Button will serve as an admission “ticket” to the community event on January 24, 2021
• Additional pop-up button benefits throughout the Campaign – please send your email to
HOW CHARLOTTESVILLE GOT ITS THEATER BACK
Round up the littles – it’s storytime! Written by Jane Goodman and illustrated by Keith Damiani, the 2002 children’s story How Charlottesville Got Its Theater Back is a picture book about Murphy the Mouse and the town of Charlottesville’s efforts to save the historic Paramount Theater. Limited number available.
WATER & MARKET STREET PARKING VOUCHER
You can purchase a parking voucher for your event. Vouchers can be picked up at Will Call and will be remitted to the Market or Water Street garage upon exiting. The voucher is valid all day on event day.
PARAMOUNT GIFT CERTIFICATE
Looking for the perfect gift? Treat your friends and family to a Paramount Gift Certificate. Certificates can be purchased at any denomination and can be redeemed for all events and merchandise held at the Theater.
Paramount Credit Card Holder
Don’t want to carry your whole wallet? Purchase a Paramount Credit Card Holder. They are the perfect size to stick to the back of your phone. The Credit Card Holder is black with The Paramount logo in white.
Paramount Grocery Tote
The Paramount Grocery Bags are red with the blade in white down one side and The Paramount logo in white on the front. These are the perfect size to take to the grocery, to carry your things to the office, or to pack for an overnight trip.
Paramount Pint Glass
The Paramount Pint Glasses are clear with the reknowned Paramount Blade in black. These glasses are perfect when entertaining your friends and family.
The Blade Notebook is black leather bound with an embossed Paramount Blade on the front. The natural color pages are lined. This notebook can be used for notes, sketches, or even a journal!
HEAT ACTIVATED MUG
The Heat Activated mug is a ceramic 17 oz. mug that is heat activated to display The Paramount’s stage.
The Paramount Unique Notes come in a pack of six, each a different iconic image of the historic Paramount. Envelopes are included.
PARAMOUNT BLADE ORNAMENT
Cherish your Paramount memories with your own replica of The Paramount’s iconic blade sign. Measures 6″ in length; red ribbon for display is included with purchase.
The Tervis Tumblers are clear with The Paramount logo. They are sold by pair or individually.
Paramount Power Bank
Stay charged anywhere! The power bank will give your phone 2-3 full charges per power bank charge. It comes with the necessary chords and a bag for travel.
Stainless Steel, Thermal Paramount Water Bottle
The Stainless Steel, Thermal Paramount Water Bottles are the perfect way to stay hydrated throughout the day. They will keep your beverage hot or cold for extended periods of time.
Paramount umbrellas are red with The Paramount logo in white. Rainy season is around the corner and these umbrellas are the perfect size to keep the rain off you and a friend.
Paramount Wine Box
The Paramount Wine Box is a beautiful wood box with a silk interior, perfect for displaying or gifting a nice bottle of wine. The front display panel is clear with The Paramount Blade in black.
LANDS’ END TOTE BAG
There are only a few left of these 100% Cotton Canvas – Natural/Khaki Medium size Lands’ End Tote Bags with a water-resistant base and trim; the bag includes outside and interior pockets.
3RD STREET: BEST SEATS IN THE HOUSE DVD
3rd Street: Best Seats in the House tells the stories of African-American patrons of The Paramount Theater and their personal experience of the formerly segregated 3rd Street Entrance and Box Office prior to the Civil Rights Act of 1964. A light is shined on the previously untold stories and experiences of local Charlottesville residents, who were made to use the segregated Entrance and Box Office in accordance with the law. The film will share personal reflection on topics such as structural racism, the implementation and execution of Jim Crow Laws, and racial segregation through the experiences of Charlottesville community members.