“Running’s my favorite!”

Brew & Buddy participants enjoy a beer at Three Notch’d. (Photo by Taylor Matousek)

Nearly two hundred elves descended upon The Paramount on Sunday, December 8, for the 3rd Annual Brew & Buddy Run. Participants, decked out in their most creative holiday finery—from Rudolph onesies to light-up sweaters—ran a two-mile loop with stops at Three Notch’d and Champion for a free pour at each brewery.

The Brew & Buddy Run was originally inspired by the movie Elf (2003), in which Will Ferrell stars as Buddy, who as a baby crawls into Santa’s toy bag and is whisked off to the North Pole, where he is raised as an elf. A misfit who grows to be three times the size of his elf family, Buddy ultimately heads to his birthplace of New York City to seek out his roots.

Upon returning to The Paramount, the runners received a 2019 Brew & Buddy souvenir cup and had the chance to participate in a costume contest on The Paramount’s stage, in which a glow-in-the-dark elf and a mother-son Christmas tree duo took home the grand prizes. The festive evening concluded with a presentation of Elf on the Big Screen.

Festive friends enjoy a brew before getting back to the run. (Photo by Taylor Matousek)