Be A Light Community Celebration
Live Events | 01/24/2021 | TBA
As a thank you to everyone who purchased buttons in support of The Theater’s Be A Light campaign, we are opening our doors for a community celebration! Join us on January 24th – The Paramount’s Anniversary of being purchased – for a community movie screening! The movie title, as well as showtimes, will be announced at a later date. Thank you again to all who supported us during these unprecedented times to help keep our lights shining bright. We hope you celebrate with us on the 24th! Please note, button holders MUST wear their button to the event and register for the event as space is limited.
Be A Light Information
What is the first thing you think of when you think of The Paramount Theater? Most people will say it is the lights of the Marquee and the Blade. Can you imagine the Downtown Mall without those beautiful lights shining? Over the years, the Theater’s lights have become the iconic beacon of Charlottesville. The COVID-19 public health crisis has been devastating for many, including our local historic Paramount Theater. We have experienced a 96% decrease in our event revenue. Last year at this time, the Theater had earned just under $850,000 in gross event revenue. Today we sit at a total of $33,000 event revenue. Truly, without donor support, The Paramount Theater’s doors could not remain open through or after this public health crisis.
Purchase a $10.00 “BE A LIGHT” Button!
All proceeds benefit The Paramount Theater’s Relief COVID Campaign. Buttons are available online, in the Box Office, or at a Community Campaign Partner location.
• Supporting the nonprofit Paramount Theater
• Free Small Popcorn for Button wearers at all Paramount events through January 24, 2021
• Button will serve as an admission “ticket” to the community event on January 24, 2021
• Additional pop-up button benefits throughout the Campaign – please send your email to firstname.lastname@example.org