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Be A Light

Be a Light Campaign


Support The Paramount by purchasing a $10.00 button today!

What is the first thing you think of when you think of The Paramount Theater? Most people will say it is the lights of the Marquee and the Blade. Can you imagine the Downtown Mall without those beautiful lights shining? Over the years, the Theater’s lights have become the iconic beacon of Charlottesville. The COVID-19 public health crisis has been devastating for many, including our local historic Paramount Theater. We have experienced a 96% decrease in our event revenue. Last year at this time, the Theater had earned just under $850,000 in gross event revenue. Today we sit at a total of $33,000 event revenue. Truly, without donor support, The Paramount Theater’s doors could not remain open through or after this public health crisis.

We need your support now more than ever!

Purchase a $10.00 “BE A LIGHT” Button!
All proceeds benefit The Paramount Theater’s COVID Relief Campaign. Buttons are available online, in the Box Office, or at a Community Campaign Partner location.

Button Benefits:
• Supporting the nonprofit Paramount Theater
• Free Small Popcorn for Button wearers at all Paramount events through January 24, 2021
• Button will serve as an admission “ticket” to the community event on January 24, 2021
• Button holders MUST wear button to the event and register for the event as space is limited
• Additional pop-up button benefits throughout the Campaign. To be notified of the additional button purchaser fun, please send your email address to

Thank you to our community partners!

You can purchase a button in person by visiting the following local businesses. Additional vendors added throughout the campaign!